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Rowdy
420
CAMPAIGN
Two-thirds of Americans support the legalization of marijuana, but anti-marijuana laws disproportionately affect communities of color.
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To help end this injustice we created the 420 Fresh campaign, donating 50% of all profits to the Last Prisoner Project, a criminal-justice-based organization aiming to reimagine our disproportionate drug policies and racially discriminatory incarceration practices.
Our candle and lighter celebrate the enjoyment of weed through comparing it to fresh produce.
Problem
Solution
Team: Rowdy Magazine, Her Gather, Isaac Grossman, Ana Escalante, Valerie Muzondi, Ian Flores, Sophia Sanders, Selin Kilinc
I brought the candle and lighter to life with design and illustration in partnership with candle company Her Gather
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